I have a proven track record of delivering business results through compelling storytelling and creative optimization for global brands and markets. These are some examples:
Success Is Powered
By The Crowd
We created localised campaigns featuring stars from eToro’s sponsored football clubs — including Arsenal, Vitesse, Slavia Praha, Lechia Gdańsk and CFR Cluj — to connect with European football fans.
The Best Welcome Video Ever
We created what some media outlets dubbed “the greatest football player reveal ever”, turning a standard welcome video into a viral sensation with millions of organic impressions.
Once Hapoel
Always Hapoel
I directed this video celebrating Hapoel Petah Tikva’s return to the Israeli Premier League after eight years, using nostalgia to unveil their new season kit and drive record jersey sales.
Ownership Is For Everyone
We partnered with the Wallabies rugby team to create this locker-room-banter, self-aware campaign. It positioned eToro Australia as a leading multi-asset platform offering fractional trading. The 360° campaign — featuring the first TV appearance of an NFT — delivered a 67% brand lift.
All Aboard
As part of Hapoel Petah Tikva F.C.’s “Ready for Lift Off” campaign marking the club’s return to the top flight, I created and directed this flight-safety-video homage, which earned millions of organic impressions and rave reviews from fans and clubs across the league.
The HPT Show
To announce the launch of the retro kit, a tribute to the glorious title days back in the '60s, we went full retro. I directed this video.
Tackling Investing
As part of our partnership with Premiership Rugby, we had some fun with the players, which resulted in a hugely popular video on YT, paid and organic social.
Hapoel Is Always With You
For the 24/25 season kit launch with Mivne Group as main sponsor, we shifted to humour, making the fans the stars — just as they feature on the kit design — while the players took on the role of fans. I directed this video.
Don't Get Clipped
We leveraged Australians’ frustration with widespread commission fees (“getting clipped”) in a nationwide TV and OOH campaign with the Wallabies, promoting our zero-commission offering for Australian shares.
HPT FC Social
These are two of the most viral player announcement videos I created for HPT F.C. — both made with zero budget.
One celebrated the signing of the best player in the second division.
The other used self-humour and referenced a famous TV show about cons and impostors to announce a player notorious for falling at every opportunity to earn a penalty.