I have a proven track record of delivering business results through compelling storytelling and creative optimization for global brands and markets. These are some examples:
Invest in your future
The first ever commercial created with Google's Veo2 model. As eToro's Creative Lead for Italy, I wrote the scripts and co-directed these videos, generated by László Gaál.
Crypto is revolutionizing gaming
We collaborated with editor/creator Eyal Be to generate this video, promoting altcoins trading on eToro.
Watch The Market Moves
We collaborated with the leading AI production company, The Dor Brothers, to create this ad for the US market, promoting eToro's social trading feature.
Don't just use AI
Invest in AI
Following huge engagement around generative AI, we directed users to invest in the companies creating their favorite AI tools. The campaign's success - driving 30% of our FTDs on YouTube in three weeks - led to expanded social media presence. I generated this video's opener with Luma's Dream Machine.
Be the investor you want to be
We created this cross-European campaign (translated into 14 languages) to promote eToro's Social Investing feature throughout Eurosport's broadcast of various sports competitions. We've collaborated with The Dor Brothers AI production company to generate it.