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I have a proven track record of delivering business results through compelling storytelling and creative optimization for global brands and markets. These are some examples:
Don't just use AI
Invest in AI
Following huge engagement around generative AI, we directed users to invest in the companies creating their favorite AI tools. The campaign's success - driving 30% of our FTDs on YouTube in three weeks - led to expanded social media presence.
UGC
Creating 'raw' and authentic-looking marketing assets is part of my routine. These are some of the best-performing ones (the first video is listed among the top 5 performing creatives on YouTube in the UK in 2024).
Leumi Digital
We partnered with an up and coming Israeli actor to create viral videos that boosted Bank Leumi's client engagement and acquisition.
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